Director of Marketing

As a Director of Marketing, you help build and increase our inbound demand with corporate managers and executives. You help build our brand, awareness and increase our lead generation with a variety of lead sources.

Responsibilities

• Manage content in video and written platforms to create awareness and followers
• Grow our newsletter subscribers to nurture ongoing relationships
• Identify, qualify and manage marketing vendors to deliver ongoing traffic and conversion
• Manage and grow our website to support sales with resources, content and structure
• Build sales collateral for presentations
• Develop information products with e-commerce process to help sell
• Grow and develop value ladder process with loss leaders, low cost products and eventual high end coaching services

Characteristics

You are creative and enjoy developing video and written content that grows our brand

You manage platforms, content and structure to help drive sales and scalability

You hold vendors accountable for return on investment in marketing spend and sales made

You are collaborative and support our team to ensure we have high impact presentation materials

You understand marketing strategy and experiment with lead sources to find what will work

You enjoy learning new and creative marketing approaches to help TruPotential Group position and sell

If You Are Interested

Please send an email to us at info@trupotentialgroup.com to let us know of your interest as a Director of Marketing. Tell us about how you manage lead sources and what you would recommend for our team to drive traffic.