About Us
A Letter From Erin Robison, Founder
We care about your true potential.
With 20+ years in the pharma industry, we have felt the pain and can relate to the issues going on in an organization. We have built sales teams from the ground up, created and executed training plans for large and small organizations, and worked with vendor partners, so we get the frustrations that partnership can bring. We have hired, fired, guided, and inspired leaders to a winning track record.
We truly have been there, and that is why TruPotential asks the right questions to uncover the real need, not just the presenting need. Then we work hard to deliver solutions to help you and your team reach their full potential.
TruPotential Group
We share effective tools to lead your team well.
We offer:
- personality profile assessments
- one-on-one executive coaching
- communication & collaboration tools
- presentation and facilitation skills
- media training
- in-person and virtual facilitation
TruPotential Group
We share effective tools to lead your team well.
We offer:
- personality profile assessments
- one-on-one executive coaching
- communication & collaboration tools
- presentation and facilitation skills
- media training
- in-person and virtual facilitation
Our Core Values
We keep it real, productive, and fun!
We believe in the power of individuals and organizations working together to reach their true potential.
We work with clients to assess pain points, help them maneuver through the uncomfortable and unknown, and maintain motivation and ownership. Our services are tailored, hands-on, and fun!
Our Clients
We work with leaders who care about their team’s growth.
We work with:
- Biotech
- Pharmaceutical
- Aerospace
- Medical Science Liasons
- Engineers & Chemists
- Human Resource Directors
- Executive Directors & C-Suite Leaders
- Head of Sales
- Commercial Operations
- Educators
Our Clients
We work with leaders who care about their team’s growth.
We work with:
- Biotech
- Pharmaceutical
- Aerospace
- Medical Science Liasons
- Engineers & Chemists
- Human Resource Directors
- Executive Directors & C-Suite Leaders
- Head of Sales
- Commercial Operations
- Educators
TruPotential Group
Why Work With Us?
Customer Focused
Data-Driven
Highly Recommended
Our Leaders and Trainers
Meet Our Team
Erin Robison
Founder, Chief Executive Officer
Erin is an authentic and accomplished leader of people, executive coach, and leadership
consultant. She is passionate about helping everyone achieve their full potential. Erin is an ENFP and believes everything meaningful should also be fun! Erin enjoys skiing, hiking, mountain biking, and exploring the Rocky Mountains with her partner, Wayne and golden retriever, George.
Don Dalrymple
Chief Operations Officer
Don has decades of experience leading and catalyzing teams around productivity and impact. He is an INTJ, and believes that function follows form and the best way to lead others is to lead yourself first. He enjoys snowboarding, playing tennis, and spending time outdoors with his wife and three young adult children.
Tim Bender
Coach
Tim is passionate, insightful, knowledgeable, and engaging with 25 years of experience in human dynamics and psychology. He is an expert of the Enneagram, and as a 4 can understand the tension within leaders to connect and stand out at the same time. Tim enjoys mountain biking, skiing, and exploring in the mountains with his partner and adult son.
George
Chief Happiness Officer
George is everyone’s favorite furry friend. He breaks the ice, makes you feel seen and loved, and protects all those he cares about. He truly does bring happiness and joy wherever he goes. He loves hikes, lakes, and chasing bikes and animals around the mountains.