About Us

trupotential group consulting

A Letter From Erin Robison, Founder

We care about your true potential.

With 20+ years in the pharma industry, we have felt the pain and can relate to the issues going on in an organization. We have built sales teams from the ground up, created and executed training plans for large and small organizations, and worked with vendor partners, so we get the frustrations that partnership can bring. We have hired, fired, guided, and inspired leaders to a winning track record.

We truly have been there, and that is why TruPotential asks the right questions to uncover the real need, not just the presenting need. Then we work hard to deliver solutions to help you and your team reach their full potential.

TruPotential Group

We share effective tools to lead your team well.

We offer:

  • personality profile assessments
  • one-on-one executive coaching
  • communication & collaboration tools
  • presentation and facilitation skills
  • media training
  • in-person and virtual facilitation
TruPotential Group Leadership
TruPotential Group Leadership

TruPotential Group

We share effective tools to lead your team well.

We offer:

  • personality profile assessments
  • one-on-one executive coaching
  • communication & collaboration tools
  • presentation and facilitation skills
  • media training
  • in-person and virtual facilitation
trupotential group consulting

Our Core Values

We keep it real, productive, and fun!

We believe in the power of individuals and organizations working together to reach their true potential.

We work with clients to assess pain points, help them maneuver through the uncomfortable and unknown, and maintain motivation and ownership. Our services are tailored, hands-on, and fun!

Our Clients

We work with leaders who care about their team’s growth.

We work with:

  • Biotech
  • Pharmaceutical
  • Aerospace
  • Medical Science Liasons
  • Engineers & Chemists
  • Human Resource Directors
  • Executive Directors & C-Suite Leaders
  • Head of Sales
  • Commercial Operations
  • Educators
facilitating meeting
phamaceuticals leadership training

Our Clients

We work with leaders who care about their team’s growth.

We work with:

  • Biotech
  • Pharmaceutical
  • Aerospace
  • Medical Science Liasons
  • Engineers & Chemists
  • Human Resource Directors
  • Executive Directors & C-Suite Leaders
  • Head of Sales
  • Commercial Operations
  • Educators

TruPotential Group

Why Work With Us?

Customer Focused

Data-Driven

Highly Recommended

Our Leaders and Trainers

Meet Our Team

Erin Robison

Erin Robison

Founder, Chief Executive Officer

Erin is an authentic and accomplished leader of people, executive coach, and leadership
consultant. She is passionate about helping everyone achieve their full potential. Erin is an ENFP and believes everything meaningful should also be fun! Erin enjoys skiing, hiking, mountain biking, and exploring the Rocky Mountains with her partner, Wayne and golden retriever, George.

Don Dalrymple

Don Dalrymple

Chief Operations Officer

Don has decades of experience leading and catalyzing teams around productivity and impact. He is an INTJ, and believes that function follows form and the best way to lead others is to lead yourself first. He enjoys snowboarding, playing tennis, and spending time outdoors with his wife and three young adult children.

Tim Bender

Tim Bender

Coach

Tim is passionate, insightful, knowledgeable, and engaging with 25 years of experience in human dynamics and psychology. He is an expert of the Enneagram, and as a 4 can understand the tension within leaders to connect and stand out at the same time. Tim enjoys mountain biking, skiing, and exploring in the mountains with his partner and adult son.

George

George

Chief Happiness Officer

George is everyone’s favorite furry friend. He breaks the ice, makes you feel seen and loved, and protects all those he cares about. He truly does bring happiness and joy wherever he goes. He loves hikes, lakes, and chasing bikes and animals around the mountains.

Testimonials

Reviews From Our Clients

“Erin is always my #1 choice when any clients ask for training recommendations.”

– Julie

“Erin Robison and her team are top down the most effective and professional training team I have ever had the pleasure to work with.”

– Chase G.

The TruPotential training was very informative and interesting. I thought the material presented by Erin was relevant and useful for those getting ready to staff a booth in a big meeting. I highly recommend it for other companies.

– Ali H.

I cannot say enough about Erin Robinson and her team. Her trainings are informative, smart, interesting, and FUN. Having participated in and led many trainings across multiple disciplines myself, TruPotential’s approach stands out as creative, engaging, and insightful. I walk away from each of Erin’s trainings with new nuggets of wisdom and unique approaches.

– John Fairlie

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